Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
Online Advertising
The One Critical Thing Every Facebook Ad Campaign Needs to Have
Is your Facebook ad campaign missing something? Paid ads on Facebook are a great way to find new leads, thanks in part to their amazing audience targeting capabilities. But if you want people to click on your ads, there has to be something in it for them. That’s where lead magnets come in. If you’re […]
Gain Valuable Insights with Facebook’s Newest Ad Metric
Recently, Facebook introduced a few new kinds of metrics to its advertising platform. This creates brand new ways to measure how much engagement your campaigns are getting. One of the new metrics is “Landing Page Views,” and it’s a good place to focus if your campaign goal is to drive traffic to a landing page. […]
3 Smart Tips for Getting The Most Out of Facebook Ads
Paid advertising is all about the ROI. The goal is to get as much revenue as you can as a result of each advertisement you create and publish, while keeping your total ad spend as low as you can. Facebook ads usually involve a lot of trial and error. You might find yourself experimenting with […]
The Surprising Secret to Search Marketing Success
Search engine marketing (SEM) has been a mainstay of digital marketing for a very long time. In fact, this nascent marketing subdiscipline has its origins in the mid to late ’90s, before the name Google became basically synonymous with “web search.” Both SEO and PPC can be solid, reliable sources of traffic and sales for […]
