Out of all the places where someone can get a product recommendation… People trust their friends and family more than anything. But surprisingly, research indicates that 84% trust online reviews just as much. Whether someone got a recommendation from a friend, or whether they read a review online, the bottom line is that online shopping is, […]
Online Advertising
No Budget? No Problem! How to Grow A Business Without Spending a Fortune
For most people, one of the biggest barriers to starting a business is a lack of capital. That’s part of what makes online businesses so appealing — in most cases, you don’t need a whole lot of capital to get started. For example, starting a niche affiliate site can cost under $50. You just need […]
How to Reach Gen Z: 2 Critical Things Entrepreneurs Need to Know
You see a ton of stuff in the media about millennials. Although they’re usually frame as a youthful demographic, the truth is that millennials are starting to hit their 30s. They’re not teens or college kids anymore. Today’s young people, particularly teens, fit into a new generation category that’s been dubbed “Generation Z.” They’re getting […]
How To Find the Competition — And (Ethically) Steal Their Content Strategy
Content marketing is huge right now, and there’s a good reason for that: it works. Your own business needs a content strategy, and if you don’t have one, it’s high time you started creating one. Along with keyword research and things of that nature, you’ll need to figure out what kind of content works well in […]
Getting More Traffic Isn’t Always a Good Thing. Here’s Why…
Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
