Everyone makes the occasional grammar or spelling mistake, even professional writers. Sure, there are some that are super common. These include mixups like “you’re/your” and “its/it’s.” A lot of people struggle with these things. But there are also some really common mixups you might be making that are far less well-known. A good example would […]
Online Advertising
How to Build a Cult Following on Facebook in 4 Easy Steps
Facebook is more than just a social media platform where you can market your business. The platform’s rise to prominence in the late 2000s and early 2010s was instrumental in massive changes in the way consumers and brands interact with one another. Along with Twitter, Facebook made it possible for consumers to connect with brands […]
Which Facebook Remarketing Audience Has the Best ROI? Here’s What One Company Found
If you’re using Facebook ads to promote your business, there are several ways you can segment custom audiences. You could focus on people who’ve engaged with your Facebook page recently. Or, you could target people who subscribed recently to your email list, or who’ve downloaded an ebook from your website. But among these types of […]
4 Easy Steps to Targeting High-Value Customers on Facebook
Recently, Facebook introduced a new option for custom Lookalike Audience creation. You can now create audiences based on value — that is, the customers or clients with the highest ROI. Using information about your current high-value customers, you can target similar users, helping you bring in more lucrative customers or clients for your business. The algorithms […]
Turn Warm Leads Into Cold, Hard Cash: 4 Easy Steps for Remarketing On Instagram
Instagram is fertile ground for marketers, and remarketing can be one of the best ways to leverage this powerful social media platform’s incredible global reach. Remarketing is the practice of using information you’ve gained by tracking people to deliver ads that are tailored to their exact needs. For example, if someone added something from your […]
