For entrepreneurs, Facebook ads can be an affordable yet incredibly powerful way to start marketing to the right audience. One of the trickiest things about Facebook, though, is figuring out what metrics you should be tracking. When it comes to paid advertising, measurement is crucial. If you’re not quantifying your results, you’ll have a very […]
Online Advertising
How One Entrepreneur Made Over $50,000 Through Facebook Ads
Not getting the results you’d hoped for on Facebook? That’s pretty common — a lot of people see their Facebook conversions drop off over time, and it can get kind of disheartening. Facebook can bring some impressive results, but it takes strategy. You need to continuously test different ideas and develop a data-driven strategy to maximize […]
How To Turn Abandoned Shopping Carts into Successful Sales
Old-school 20th century marketing and advertising usually involved casting a pretty wide net. The internet has dramatically revolutionized the entire discipline of marketing, allowing for unprecedented levels of specific audience targeting. These amazing new capabilities have led to the rise of what’s known as “behavioral marketing” — tailoring your marketing messages to the actions that […]
Find Hot New Industry Trends With This Powerful Content Writing Tool
If you haven’t heard of Buzzsumo, you’re missing out on one of the most powerful content marketing tools out there. Buzzsumo shows you what content has gotten the most social shares for just about any topic. Plus, you can also check out how your competitors’ content is performing, giving you ideas for how you can […]
This Subscription Box Company Transformed A Failing Facebook Ad Campaign Into A Massive Success. Here’s What They Did.
GlobeIn is a unique subscription box company. Each box contains handmade jewelry, home decor, and other products, all of which are handmade by traditional artisans from around the world. The company is dedicated to fighting poverty through job creation and fair wages, and their product revolves around this social message. While they’d tried out Facebook […]
