When it comes to branding and marketing, Nike is an example to learn from. They’ve established and maintained an incredibly strong brand that’s a household name, and that’s the product of decades of strategic marketing. Naturally, Nike’s marketing department has kept up with the times, and today, they’re seeing a lot of success on social […]
Online Advertising
Keep Customers Hooked With These 2 Simple Psychological Principles
Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers have been leveraging basic psychological principles and tendencies for decades, and in the digital age, a psychologically informed approach can still […]
Hot Leads Mean More Sales: Facebook Remarketing Made Easy
Facebook ads are incredibly versatile. With tons of targeting options and possible campaign goals — not to mention a genuinely massive userbase — it’s one of the most powerful advertising platforms in existence. There are quite a few types of ad campaigns you can set up on Facebook, and one of them is what’s known […]
Looking For Leads on Autopilot? Try Using This System..
If you’re selling a service — whether as an individual contractor, or as a small agency — you may find yourself spending a bit too much time seeking out new clients. What you really want to do, is have your clients come to you. You need a lead generation strategy. Depending on your target audience, […]
Short On Ideas? Try These 3 Smart Facebook Ad Strategies
Short on ideas for great Facebook ads for an eCommerce business? The great thing about Facebook advertising is that their targeting options are super flexible. You can find all kinds of ways to segment your audience and deliver the right messages to the right people at the right time. Some of these options are pretty […]
