No audience yet? No problem! One of the hardest things for new businesses is not knowing exactly who your audience might be. Audience targeting is essential for Facebook ad success. But what if you don’t even know who those people are yet? If you’ve already done a ton of in-depth market research, or your company’s […]
Online Advertising
2 Easy Mistakes That Get Facebook Ads Disapproved
Facebook ads can be powerful, but they come with some caveats. One of which is that there are a whole bunch of rules you have to adhere to. Some of them are pretty obvious. Others are rather specific to Facebook, but well known and pretty easy to remember, like the 20% text rule. But there […]
This Surprising Mindset Shift is the Key to Facebook Video Ads That Actually Convert
Social video is huge right now, with tons of marketing blogs and gurus emphasizing its importance for 2018. It’s the way of the future. And yet, the way to succeed with it, ironically, involves looking to the past. You can’t approach video for Instagram and Facebook the same way you’d approach Youtube content. It’s a […]
3 Simple Steps to Convert Curious Visitors Into Buyers
When you start dipping your toes into ecommerce, you’ll start noticing that abandoned shopping carts are really, really common. You wouldn’t think so, but they are. Tons of people land on your site, find something they’re interested in, add it to their cart, and then… life happens. The baby wakes up and starts crying. A […]
The Alarming Truth About Google Keyword Planner: What Entrepreneurs Need to Know
If you’re like most people who do online marketing, you use one or both of the following: Google AdWords (paid advertising), or SEO (search engine optimization). Both these forms of search engine marketing revolve around keywords — terms people search for. So to hone in on the right ones, you’ll use online tools that give […]
