Ads are far and away the most common, and most popular, way of monetizing a website. They’re usually not the most profitable option, and most people combine Adsense and other ad networks with other strategies like affiliate marketing. But chances are, you have ads on your website. And these ads might even be your primary […]
Online Advertising
This One Big Mistake Can Tank a PPC Campaign
Not seeing the returns you were hoping for on your PPC campaigns? There’s a chance you might be focusing on the wrong metrics. As with nearly every online marketing channel, PPC campaigns involve multiple factors you can measure to try to quantify results. But just as there are vanity metrics on social media, some PPC […]
Reddit Ads Revealed: 4 Easy Steps to Hyper-Targeted Ads That Convert
For entrepreneurs and marketers, Reddit can have a lot of value. It’s a great place for market research, and a relevant subreddit’s recent posts can tell you a lot about what your target audience wants and needs. It can also be a place to promote your content and drive traffic, although doing so is challenging […]
This Popular Lead Generation Tactic is Dying. Here’s How to Stay Ahead of the Game
Building an email list can be a challenge. Your audience already subscribes to tons of newsletters, most of which probably sit unread in their Promotions folder in Gmail. So to convince them to subscribe, you have to offer something of value. For years, the go-to strategy has been gated content. We’ve been using value-packed ebooks, […]
How to Win With Facebook Ads: The Surprising Secret to Making Sales
Are Facebook ads working for your online business? If the answer is “no, not really,” you’re not alone. Tons of companies, from solopreneurs to midsize businesses whose names you might recognize, have the same problem. People aren’t engaging with your ads. Your ROI is terrible, and you might even be losing money. That, of course, defeats […]
