When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color how someone feels when they read your copy. And how they feel is important. Even in B2B marketing, where numbers, data, […]
Online Advertising
4 Smart Tips for Instagram Videos That Convert
Did you know that by 2019, video is expected to make up 80% of internet traffic worldwide? Video has really taken off. Whether it’s a well-edited product explainer video, a Facebook live stream, or a quirky little silent video on Instagram, video content is here to stay. When it comes to content marketing, this is […]
7 Simple Steps for a Winning Local Marketing Strategy
The rise of the World Wide Web has helped make the world more connected than ever before. You can run a business out of your house with little more than a laptop, reaching people as far away as the other side of the world. And yet, at the same time, we all do things locally […]
4 Reasons Smart Local Businesses Are Driving Sales With Facebook Ads
If you own a local business, Facebook ads are one of the most powerful marketing tools available. It’s a fantastic way to reach people in your area with the right interests, broadcasting your message to the right people and cultivating brand awareness locally. In fact, Facebook ads can actually surpass other marketing channels like PPC […]
The Future of Online Advertising: The Game-Changing Trend Smart Entrepreneurs Should Know About
At the recent Code Conference at the Terranea Resort in California, venture capitalist Mary Meeker presented her annual Internet Trends Report. Considered Silicon Valley’s most anticipated slide deck of the year, this perceptive analysis of current trends can be richly informative for entrepreneurs and marketers. One of the biggest game changers coming down the pipeline […]
