Audience targeting can be the key to honing your sales funnel, making more conversions, and reducing your ad spend on Facebook for a better ROI. Saying all of that is pretty darn easy. But what about actually doing it? In real life, it’s not always easy to segment your audience. No matter what kind of online […]
Online Advertising
This Powerful Tool Takes Facebook Ad ROI to New Heights
Crafting great copy is a fine art. And when it comes to Facebook ads, there are things that work, and things that don’t. To find them, you’ll do a lot of A/B testing. One of Facebook’s biggest assets, in terms of its advertising value, is its targeting capabilities. You can send your marketing messages to […]
Get Seen, Make Sales: Steal This Profitable Tactic from Top eCommerce Brands
There are quite a few channels to get eyes on your online business. There are ways to get traffic organically, mostly for free, like SEO and social media posts. Then, there’s paid traffic. There’s Facebook ads, plus paid ads on other sites like Twitter, Instagram, and even Reddit. Not to mention PPC ads in Google’s […]
In the Age of Audience Targeting, are PPC Keywords On Their Way Out? One Expert Weighs In
In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
Was This Recent Google Test a Peek Into the Future?
If organic search traffic is an important source of leads and sales for your business, you might be interested to know that on Friday May 26th, Google was experimenting with new features and new layouts for their search engine. If you Googled anything that day, you might have noticed that things looked different. One of the features […]
