Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
Online Advertising
The Secret to Success That Can Make or Break Influencer Marketing
Social media influencers have been around since the “scene queens” of Myspace over a decade ago. But with the rise of Instagram, they’ve found a platform where they can really thrive. There are influencers in almost any niche or industry you can think of. From marketing gurus like Gary Vaynerchuck and Neil Patel, to beauty […]
Facebook Marketing Made Easy: Any Business Can Turn Browsers Into Customers Using This Smart Technique
A big part of what makes Facebook such a powerful advertising platform, is that it has tons of data on all of its users. This allows for some pretty amazing audience targeting capabilities, which you can use to your advantage to make sure you get your message in front of exactly the right people. One […]
This is One of the Easiest Ways to Get a Paying Customer From Facebook
Facebook is an immensely powerful advertising platform, not least because of their incredibly detailed audience targeting features. You can hone in on highly specific groups of people, making sure the right people see your ads so that costs stay down and conversion rates stay high. One of the most fruitful groups of people you can […]
This Surprising Facebook Strategy Sold Digital Products Fast For One Company. Here’s How..
There’s a lot you can do with Facebook ads. With tons of data on every user, they’re able to offer an unprecedented array of targeting options. For entrepreneurs, this is a huge opportunity. But naturally, some campaigns fall flat. There’s a lot of trial and error involved in figuring out what’s actually effective for your […]
