You may have heard about YouTube’s “adpocalypse” a while back. Suddenly, out of the blue, content creators — including some of the website’s most popular channels — saw a massive reduction in their ad revenue. It was pretty drastic. It’s become harder and harder over the years to monetize a YouTube channel — or any […]
Online Advertising
4 Simple Ways to Start Growing a Profitable Personal Brand Today
If you’re an agency owner, a consultant, a startup founder, a freelance worker, or even a doctor or a lawyer, you can benefit tremendously from building a strong personal brand for yourself. Your personal brand isn’t quite you, per se. While the nature of the personal “self” is a subject of debate among psychologists and sociologists, […]
Avoid This Massive PPC Mistake That Can Lead to a Campaign That’s Dead On Arrival
When it comes to digital marketing, paid search ads are a perennial staple for companies of all shapes and sizes. Google’s Adwords platform is largely responsible for making it the massive, successful industry titan it is today. With PPC (pay per click) ads on a search engine, you can reach tons of people who are […]
3 Easy Ways to Find Extra Ad Budget to Use For Google Adwords
If you’re not running Adwords ads yet, you’re really missing out. There’s tons of moneymaking potential there, especially for certain niches and certain kinds of businesses. But one of the biggest hurdles for business owners, especially solopreneurs, is budgeting. Adwords is a pay-per-click platform, so it’s important to make sure the money you spend on […]
This Smart Ad Strategy Gets More Value from Each Click
Over the years, Google’s been making search ads more and more prominent. Every time you search for something, you’ll see ads prominently at the top. They’re labeled, of course, but not very conspicuously. On some devices, organic results almost always end up below the fold. So PPC is a must for getting traffic from search […]
