Influencer marketing is definitely en vogue right now in the digital marketing world. If you’re like most entrepreneurs and small business owners, you’ve probably considered trying it out for yourself. Social media, blogging, Youtube, and other online communication tools have created a new class of public figures known as “micro-influencers.” They’re not quite celebrities, but […]
Online Advertising
This Underused PPC Platform Can Be A Gold Mine for Ecommerce
If you’re selling B2C products, you’re probably using a lot of PPC ads. On both Google and Facebook, these ads can be a great way to get your wares in front of the right people. But there’s actually a third player in the B2C PPC space, one that people all too often forget. It’s Amazon. […]
3 Profitable Side Projects Anyone Can Start
You don’t have to quit your job, move out west, and found a tech startup to become an entrepreneur. You can start by taking just a few small steps toward finding ways to generate some extra cash. A small but lucrative side project that depends on Facebook ads can be a great way to introduce […]
Never Forget This Critical Part of a Successful Facebook Ad
You could definitely argue that the most important part of a Facebook ad is its headline. That’s what snags the initial attention you need. But there are other things too, not least the call to action (CTA). This one’s probably the second most important part of any ad. After all, advertising messages are usually designed to compel […]
Here’s Where You Can Reach Out and Make Sales to a Gen Z Audience
It still feels like everyone goes on and on about “millennials this, millennials that.” But the truth is, the generation we refer to as “millennials” — which consists of people born between the late ’70s and the early 2000s, give or take a few years — isn’t really particularly young anymore. Someone born in 1986 […]
