Tracking the right metrics is the key to Facebook ad success. But which ones should you actually be paying attention to, and which ones aren’t worth worrying about? This can be one of the toughest things for marketers and entrepreneurs to figure out. It can depend on your campaign goals, the kind of service or […]
Online Advertising
This Subtle But Clever Visual Tweak Could Double Clicks and Sales
Sometimes, it’s the little things that can make a big difference. People process images very, very fast. The visual system and the brain are geared toward making sense of visual input, and most of this happens in less than a second. A lot of this processing isn’t something people are consciously aware of. They don’t […]
This Smart Facebook Ad Strategy Transforms Brand Awareness into Sales, Fast.
Modern social media is a multi-channel affair. Years ago, people kind of stuck primarily to one site. Platforms like Myspace and Facebook offered tons of features under one virtual “roof”: photo sharing, text-based blog content, link sharing, instant messaging, and more. And, they were using one type of device. Specifically, laptops and desktops. Sure, there […]
The 4 Key Pillars of Facebook Ads That Smart Marketers ALWAYS Nail
Ever wondered what kind of things the most successful Facebook ad campaigns have in common? There really are some factors that just about every smart marketer relies on for optimal ad performance. Specifically, the experts over at AdEspresso have identified four key pillars of Facebook marketing. Ads that perform well meet these criteria. For the […]
3 Social Media Marketing Mistakes That Can Tank An Entire Campaign
With social media marketing, it’s all too easy to make seemingly small strategic errors, whose effects are magnified down the line. Innocent little blunders could cost you a lot. In this case, we’re talking about paid advertising. Before you even get started, you need to do some legwork. You need goals. If you’ve chosen the […]