Want your customers to need your product? Make it unavailable for them. It’s funny how people have a tendency to want something as soon as they can’t have it. This psychological “scarcity principle” is a powerful sales tool. By giving the impression that something has a limited supply, you can make your audience a lot more likely […]
Making Money Online
How Entrepreneurs Set Themselves Back (And How to Stop Doing It)
Entrepreneurs are hardworking people. They also tend to have a lot of confidence in themselves and their own capabilities. Both of these things are great character traits to have, but like anything, they have a dark side, too. A combination of pride and work ethic may get things done, but it can also lead a […]
Get Better Engagement on Social Media With These 3 Killer Copywriting Frameworks
Creating content for social media can be challenging sometimes. Different platforms call for different approaches and different formats, and it’s not the same as writing copy for a landing page or a sales page. To get engagement, you need great content. But how do you create it? It’s important to consider the specific platform you’re writing […]
3 Clever Ways to Get Audiences to Share Content on Social Media
Creating content is only around 20% of the process. The rest is getting people to look at it, and that’s a lot easier said than done. Content promotion is a challenge, especially considering the sheer amount of competition you’re up against, with so many other things vying for your audience’s attention. Social media is a […]
Email Campaigns Not Taking Off? This Common Issue Might Be the Problem
If your open rates aren’t what you wish they could be, the problem could be something pretty simple. It’s not necessarily a matter of audience targeting, or headline copy, or timing, or anything else that complicated. It might actually be that most of the emails on your list are basically dead ends. You may have […]
