For the most part, emojis don’t exactly scream “professionalism.” But today, they’re so widely used that even marketers are starting to weave them into their copy. You’ve probably seen plenty of brands using emojis on social media, but that’s not the only place where using them might actually give you an advantage. They can also […]
Making Money Online
This Little-Known Advertising Strategy Can Drive Tons of Traffic
MORE TRAFFIC. It’s what we all want. Every single one of us with a website. But how do we go about getting it? That’s the big question. So have you ever heard of “native advertising?” It’s sort of like the online version of those longform advertorials you used to see in print magazines. Despite the […]
Losing Traffic Lately? Here’s What to Do
Have you noticed a drop in your website’s traffic lately? Is it mostly affecting organic search traffic? If so, you might have been penalized by Google’s recent new algorithm update, referred to in the SEO community as “Google Fred.” Google’s always pretty secretive about what exactly these algorithm changes are going after, and what exactly […]
The Easiest Way for Local Businesses to Get Great Customer Reviews
Reviews matter now more than ever for local businesses. Google takes them into account when deciding whether to show your website in their search results. Plus, reviews are a big deal for customers. Almost everyone looks for reviews before trying a new restaurant, or before choosing a company for things like plumbing or HVAC repair. […]
Video Storytelling Made Simple: 6 Steps to Content That Really Converts
Video content keeps getting more and more important for businesses. But it’s not just the medium that really matters — it’s also the message. Brand storytelling is one of the best ways to approach modern marketing. Narratives resonate with people, and if you can tell a great story, you’ll stand out. Videos are one way […]
