Every business needs a website, and localized businesses are no exception. If you’re running the kind of business where geography matters, and you’re strictly targeting a local audience, you need website copy and content that attract the right kind of audience. There isn’t necessarily a one-size-fits-all template for this kind of thing. A bakery is going […]
Making Money Online
3 Innovative Ways to Market a Service Business On Instagram
Instagram is a digital marketing powerhouse for all kinds of brands. But when you think of brands that are killing it on Instagram, you usually think of niches where it makes sense to put visual content front and center. Apparel brands, travel brands, lifestyle brands, fitness brands… Instagram is fertile ground for all of these […]
4 Smart Reasons to Start a Lifestyle Business
The term “lifestyle business” was coined fairly recently, and it’s kind of hard to find a single, clear definition. It basically refers to a business that’s created by someone not only to sustain a certain income level, but to do so while accommodating the founder’s other lifestyle choices and preferences. Entrepreneurs don’t tend to have a […]
The Spam Tactic Every Local Business Owner Should Know About
For local businesses, especially in certain industries, third party reviews on sites like Yelp or TripAdvisor are absolutely crucial to the company’s success. In turn, this also affects the business’s ability to show up at the top of Google search results for relevant terms. You’ve probably noticed that there’s a “map pack” at the top, […]
5 Easy Tips to Writing Great Welcome Emails That Keep Audiences Wanting More
Persuading your audience to subscribe to your newsletter is only half the battle. Once you’ve gotten them to give you their email address in exchange for whatever you’re using as a lead magnet, they’ll start receiving your newsletters in their inbox. Just because someone converted on your lead magnet and subscribed to your mailing list, […]
