Neil Patel is what you might call a “marketing guru.” He’s built an incredibly strong personal brand for himself through his content strategy. He regularly publishes helpful blog posts, videos, and podcasts for fellow marketers and entrepreneurs. A lot of his content revolves around his own experiments, as he tries out new ways to drive […]
Making Money Online
How to Get More Mileage From One Great Content Idea
Every now and again, you’ll come across a great content idea that ends up being a serious blockbuster. The usual approach is generally to focus on creating a comprehensive longform blog post, which can become one of your most important pieces of evergreen content. But why just create one post out of an idea, if […]
3 Smart Strategies for Promoting Great Content
To succeed with content marketing, you need top notch content. This might mean incredibly comprehensive blog posts, well produced videos, or other media like infographics. So having great content is the first step. But ultimately, it’s really only around 20% of the battle. The other 80% is promotion, and that part is even harder than […]
3 Clever Strategies for Marketing on a Tight Budget
No business ever got anywhere without marketing. From ancient merchants hawking fish in a village marketplace, to 20th century companies creating TV and print ads, to today’s digital marketing… You need to make sure your potential customers know about you. But starting a business is expensive. There’s no way around that. And sometimes, there’s not […]
The Surprising Truth About the ‘Skyscraper Technique’
Back in 2016, SEO expert Brian Dean introduced the world to a content creation strategy he refers to as the “skyscraper technique.” Ever since then, it seems like you can’t walk three feet in the world of digital marketing without running into that phrase. Everyone’s out there proclaiming the Gospel of the Skyscraper Technique, evangelizing […]
