In a lot of cases, “startup” is practically synonymous with “short on cash.” It’s just part of the process of building a business. You can’t always start off with a ton of capital, and you actually don’t always have to. For startups, saving money is a central focus. Every dollar counts, and you’ll find yourself […]
Making Money Online
How to Find An Instagram Audience That Converts
Instagram is a great marketing tool, but obviously, there are millions of people using the platform, and not all of them have the same interests. To succeed in using the platform to sell a product, you need to find the right people to target. This depends on what you’re selling. You might be marketing to […]
Get More Sales from Social Media Posts With These 3 Helpful Tools
If you’re a solopreneur, you’re probably creating your own social media posts. If you’re not a copywriter, there’s a learning curve to this. You might be concerned about whether your copy is strong and impactful, whether you’re making any spelling or grammatical errors, or whether your social media posts come across as suitably “professional” to […]
Try This One Simple Copywriting Tip That Can Create the Perfect Hook
When it comes to web copywriting, headlines are everything. This was true to some extent in traditional media as well. But online, there are more ads, headlines, and images vying for our attention than ever before. It’s arguably harder to stand out in someone’s Facebook feed than it is in the pages of a newspaper […]
3 Ways to Stop Procrastinating and Start Producing
Procrastination is tricky, because the more you do it, the longer it lasts. It gets you stuck in a rut that’s hard to break out of. It’s a weird form of self-paralysis that can leave you stranded and unproductive for hours, days, or even weeks on end. For entrepreneurs, time is money. It’s not a […]
