Both copy and content are ultimately a means to an end: to get the reader to take action. Sometimes, as with upper funnel content marketing, this action isn’t the biggest focus, but it’s still a driving motivator behind marketing as a whole. A strong call to action, or CTA, can make or break your marketing […]
Making Money Online
Here’s Why Every Brand Needs Enemies to Thrive
When you’re building a brand, the point is to make people like you. You want them to feel like your brand is something with which they can really make a genuine, human connection. You want fans and followers, people who look up to your brand as a symbol that means something and reflects their values. […]
Need a Powerful Lead Magnet? Build a Responsive Email List Using These 3 Kinds of Content
To build your email list, you need to offer something of genuine value to your audience. For the most part, unless someone really, really loves your brand, they’re not going to give out contact information or subscribe to your newsletter unless they get something in return. The go-to strategy is usually to offer some kind of […]
This is the Secret Sauce for Social Media Success
Pretty much every brand is on social media, from stodgy enterprise software companies to bold, youthful apparel brands. But not all of these companies necessarily see equal amounts of success. As much as everyone talks about the power of social media for marketing and advertising, tons of companies just haven’t had much luck getting it […]
This Free Tool Creates Pro-Level Videos on a Shoestring Budget
If you’re not already familiar with it, the whole concept of video editing can seem incredibly daunting and complicated. At first glance, it also looks expensive. But slick, professional looking videos aren’t out of reach these days, even for the smallest bootstrapped startup. All it takes is the right software program, and fortunately, there’s a […]
