Behavioral targeting is a staple of email marketing strategy for brands of almost every kind. It’s simple. When a user takes an action, they automatically receive a certain kind of email. Not only does the automation aspect make it a whole lot easier to stay in touch with customers, But tailoring emails based on behavior […]
Making Money Online
5 Simple Steps to a Million Dollar Online Business
Most small businesses end up failing. It’s a hard truth, but failure is a big part of the entire entrepreneurial experience. With that said, though, there are things you can do actively to maximize the chances that your business will succeed. These important steps start early on, when you’re doing preliminary work like deciding on […]
How to Easily Create an Awesome Custom Facebook Cover Photo For Free — No Coding Needed
While Facebook doesn’t give a ton of visual customization options for business pages — unlike MySpace before it, where people ran wild with custom HTML and CSS. But there are still some things you can customize, and one of them is your cover photo. A great Facebook cover photo should appeal to your audience, mesh […]
What Smart Entrepreneurs Can Learn From Marketing Agencies’ Strategies — No Matter What’s Being Sold
At large marketing agencies that work with major corporations, they deal with “channel strategy”: The entire plan for the process of getting goods from the vendor to the end customer. Although some companies sell directly to their consumers — an approach known as a direct channel — there are also a multitude of indirect channels. […]
Most Entrepreneurs Are Missing Out On More Conversions, More Sales, & More Profits. Here’s Why.
You’re already well aware that conversion rate optimization is crucial for your business’s success. You’re probably running tons of A/B tests on lower performing pages, and you may even have transformed some of your least successful pages into some of your biggest sources of sales. But that’s the thing: when people A/B test for CRO, […]
