If you’re selling a service — whether as an individual contractor, or as a small agency — you may find yourself spending a bit too much time seeking out new clients. What you really want to do, is have your clients come to you. You need a lead generation strategy. Depending on your target audience, […]
Making Money Online
The Science of Brand Loyalty: How to Use Neurochemistry to Win Over Customers
In today’s world, branding and marketing are all about building relationships with your customers. Your brand means something to them psychologically. You’re more than just a product or a service. You’re something they relate to. As you can probably imagine, there are essential psychological principles and tendencies at play here. Specifically, emotional response plays a role. Within […]
This Overlooked Medium Drives Tons of Leads, Sales, and Traffic
“Wow, I really enjoyed that Powerpoint presentation!” — said no one, ever. Or at least, it feels that way. Powerpoint-style slideshows are something we tend to associate with boring corporate meetings. Something you sit through, not something you actively seek out. But surprisingly, when it comes to some topics and industries, people actually do look for […]
This Common Habit Stands In The Way of Success. Here’s How to Kick It To the Curb.
It’s never wise to jump right into something without doing some research first. But how much is too much? Entrepreneurs can easily get trapped by “analysis paralysis.” That’s when you spend so much time researching, and doubting an idea, and second-guessing yourself, that you don’t get anything done. A lot of the time, the timing […]
4 Kinds of Instagram Posts That Get Tons Of Likes and Comments
For many brands, Instagram is downright indispensable. When used correctly, it can be a very powerful marketing tool. This is especially true for brands that sell B2C products. Apparel, accessories, travel, lifestyle brands, fitness — all of that stuff can see incredible engagement on Instagram. There are a bunch of different types of posts that […]
