When you think “social media,” what comes to mind first? Facebook? Instagram? Twitter, perhaps? These are all super popular platforms, where having a presence and building a following can be a big source of leads and traffic for online businesses. But there’s one platform that, chances are, you’re overlooking. It’s very popular and widely used, […]
Making Money Online
3 Surprising Ways Emotional Language Can Make or Break Conversions
When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color how someone feels when they read your copy. And how they feel is important. Even in B2B marketing, where numbers, data, […]
4 Smart Tips for Instagram Videos That Convert
Did you know that by 2019, video is expected to make up 80% of internet traffic worldwide? Video has really taken off. Whether it’s a well-edited product explainer video, a Facebook live stream, or a quirky little silent video on Instagram, video content is here to stay. When it comes to content marketing, this is […]
7 Simple Steps for a Winning Local Marketing Strategy
The rise of the World Wide Web has helped make the world more connected than ever before. You can run a business out of your house with little more than a laptop, reaching people as far away as the other side of the world. And yet, at the same time, we all do things locally […]
4 Reasons Smart Local Businesses Are Driving Sales With Facebook Ads
If you own a local business, Facebook ads are one of the most powerful marketing tools available. It’s a fantastic way to reach people in your area with the right interests, broadcasting your message to the right people and cultivating brand awareness locally. In fact, Facebook ads can actually surpass other marketing channels like PPC […]
