When it comes to Facebook ads, A/B testing is one of the best ways to hone your strategy and start getting more clicks, more engagement… And ultimately, more profit. There are quite a few parameters for which you can employ A/B testing. You could split test different audiences, or different headlines, or short copy versus […]
Making Money Online
How to Get Leads Using Mankind’s Most Powerful Emotion
We’re all familiar with fear-based marketing. It’s also drawn a lot of criticism aimed at the advertising industry. Sometimes, it’s fear of inadequacy. “Tired of being fat? Buy our protein shakes!” Other times, it’s more subtle, playing off of a sort of “fear of missing out” phenomenon. “Limited time only.” “Only X left in stock.” […]
The Unexpected Truth About Social Media Metrics
When people talk about social media marketing, you tend to hear a lot about “vanity metrics.” These are things that look impressive on paper, but that aren’t really directly tied to your bottom line. For example, having 100,000 followers on Instagram looks awesome on the surface. But if those followers aren’t really people who’d be […]
Use This Ridiculously Easy Tweak to Get More Attention and Clicks on Social Media Posts
Emojis have exploded in popularity as smartphones and other mobile devices have become cheap and ubiquitous. Chances are, you’ve started seeing them in tweets, in Facebook posts, and even in Reddit comments. For those of us over 25, this can seem like one of those things “kids these days” are doing. Younger people, especially teens […]
The Hot Video Marketing Trend Every Entrepreneur Should Be Using
Live streaming video is huge right now. Whether it’s on Youtube, on Facebook, or on a dedicated streaming app like Periscope, people everywhere are exploring the potential of live online broadcasts. Marketers and entrepreneurs are no exception. Live video is something you should be thinking about incorporating into your own content marketing strategy. Video in […]
