We usually think about marketing funnels as something singular. A marketing funnel for your business. But in a recent blog post from Smart Passive Income, the authors offer up a brand new way of thinking about funnels. Instead of just creating one funnel, you can improve your conversion rates and bring in more leads by creating […]
Making Money Online
In the Age of Audience Targeting, are PPC Keywords On Their Way Out? One Expert Weighs In
In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
Was This Recent Google Test a Peek Into the Future?
If organic search traffic is an important source of leads and sales for your business, you might be interested to know that on Friday May 26th, Google was experimenting with new features and new layouts for their search engine. If you Googled anything that day, you might have noticed that things looked different. One of the features […]
Customers Are On a Quest for the Right Product. Here’s How to Give Them What They Need Every Step of the Way
Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
