Struggling with social media marketing? Don’t worry, you’re not alone. In fact, “45% of social media marketers said they haven’t been able to show social media’s impact on their companies’ performance at all.” Ouch. So if that’s what a group of Chief Marketing Officers are saying, don’t feel bad if you aren’t seeing the ROI you’d […]
Making Money Online
4 Statistics That Prove Content Marketing is the Future (and the Present)
We all know content is king. Right about now, your eyes are probably glazing over. You’re thinking “blah blah blah, how many times have I read that?” Cliche? Maybe. True? Definitely. And while this may not be news to you, these statistics help shed some light on WHY content marketing is so effective. Which in turn […]
3 Reasons Why Stories Sell
One morning I woke up, and I realized I just couldn’t do it anymore. I was done. It was going to be extremely difficult. But I knew it was true. No, I’m not talking about a relationship (I’m very happily married). I’m talking about the way I worked with clients, specifically, local business owners. I […]
5 Game-Changing Tools That Are, Shockingly, Free
Sometimes people associate the word “free” with “lousy.” I mean, if it’s so great, why aren’t they charging for it? Psychologically, “free” doesn’t feel very valuable. But that’s not always the case. As marketers, we know the importance of creating valuable content and giving it away for free. It’s a great way to build trust. […]
4 Crucial Components of a Lead-Generating Website
Your website is your most powerful tool for generating leads. You can drive all the traffic in the world to your site. But if you don’t capture leads, what’s the point? Awareness doesn’t pay the bills. That’s why it’s absolutely crucial that lead generation is the top priority of your website. So how do you […]
