Google has made measuring content effectiveness even more difficult for content marketers.
A few years ago Google said:
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The goal when creating your own blogging voice is to stand apart from all the rest. You have to be able to offer a unique insight as well as provide high quality information that your readers can actually use. When creating your voice you must then decide what direction you want it to take your blog.
Everyone has a different opinion of what a blog should be and how it should be done. Being able to perfect the qualities that set you apart and combine them with an artistic view to create unique and useful information, is an integral part of the process. Because there are so many different types of individuals reading your blog you never know 100% which direction will be the most effective.
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