When it comes to advertising, there’s no bigger name than David Ogilvy. He’s a legend in the industry, one of the original mid-20th-century ad men that pioneered the entire industry and discipline of marketing. His advice is always worth paying attention to. He was responsible for tons of super successful ad campaigns in his day. […]
Making Money Online
This Surprising New Strategy Will Change the Way Entrepreneurs Think About Vanity Metrics
You’ve been told it over, and over, and over again. A million blog posts, videos, ebooks, and online courses have all chanted the same refrain in unison: “Don’t let yourself get wrapped up in vanity metrics. They’re totally useless and don’t mean anything.” And to some extent, that’s definitely true. A lot of numbers that […]
3 Simple Things Smart Amazon Sellers Pay Attention To
Selling products on Amazon can be incredibly profitable. Even if you have a store of your own through a platform like Shopify or through a WordPress plugin like Woocommerce, it can still be a good idea to make your products available through Amazon as well. But being the massive, thriving online retail platform that it […]
Running a Facebook Video Ad? This One Key Factor Could Make or Break Success
People love video these days. And for brands of all kinds, a Facebook video ad campaign can be the perfect way to get the ball rolling and start making more sales than ever before. But before you start, there’s something you should know. It’s really, really, really important, and it’s all too easy to overlook. It’s not […]
Win Over Even the Toughest Audiences in 3 Simple Steps
Content marketing is about more than just squeezing in some SEO keywords, or making your new company’s website look more legit and trustworthy by maintaining a blog that gets updated regularly. You need to make a real connection with your customers and potential customers. And that’s a lot easier said than done. In a world where we’re […]
