Quality is important — no one’s arguing that point. Crappy products and shoddy service are no way to win over the hearts and minds of your customers. But there’s more to a company’s success than just what they’re selling. There’s also the matter of branding, one of the most important parts of 21st century marketing […]
Making Money Online
This One Critical Thing Can Make or Break A Sale
“Sell the sizzle, not the steak.” This maxim holds true in the world of marketing and advertising, and it’s been true since at least the 1920s, if not earlier. From the pioneering work of Edward Bernays, to the classic strategic brilliance of David Ogilvy, to today’s ever-changing digital marketing landscape, it’s all about the brand. […]
Track This Key Metric to Get More Mileage Out of Facebook Ads
Tracking the right metrics is the key to Facebook ad success. But which ones should you actually be paying attention to, and which ones aren’t worth worrying about? This can be one of the toughest things for marketers and entrepreneurs to figure out. It can depend on your campaign goals, the kind of service or […]
Steer Clear of This Major Mistake That Newbie Marketers Make
It’s easy to make mistakes when you’re new to digital marketing. Even if you have a marketing degree, digital changes so fast that there’s a lot that they don’t teach you in school. There’s still an initial learning curve, though you’re ahead of the game if you’re already educated about marketing theory and general principles. […]
4 Profitable Online Businesses Anyone Can Start Today
When you’re at your desk at work, do you find yourself daydreaming about quitting you job because you don’t need the money anymore? A lot of us do. Tons of people don’t exactly love their job. Entrepreneurship offers a way out. And thanks to the internet, it’s easier than ever before for just about anyone […]
