What if I told you that there’s a chance that you’re approaching content marketing the wrong way? It’s really common. And at the root of the problem lie assumptions. You know what they say about assumptions. When you assume “common knowledge” without testing its veracity, you could very well be missing the mark by a […]
Making Money Online
Here’s What Smart Entrepreneurs Can Learn from The Kardashians
Unless you live under a rock, you probably know who the Kardashians are. It’s like there’s no escaping them. Even if you don’t follow celebrity news or pop culture at all, and you have zero interest in any of that, you still know their names. Kim Kardashian and her relatives are the epitome of “famous […]
Boost Creativity AND Productivity With This Unexpected Strategy
People tend to think of creativity and productivity as a dichotomy. They conceptualize them as things that are opposed to one another, always butting heads, and hard to balance. But it doesn’t need to be that way. Being productive doesn’t mean forgoing any semblance of creativity. And at the same time, being creative doesn’t mean […]
7 Minutes to Insanely Effective Emails That Convert Like Crazy
Writing great marketing emails is like staying in shape. You’ve got to practice. The more you do it, the better you’ll get at it. An awesome new infographic from The Content Marketing Institute offers a fantastic seven minute crash course in everything you need to know to craft email copy that sells. It’s like the […]
This is the Secret to Selling Products at a Premium Price
Whether it’s the latest pair of Nike kicks, or a classic Chanel quilted chain bag, let’s be honest: A lot of products in this world sell for a lot more than the cost of the materials, labor, and logistics involved with producing, distributing, and selling them. As you can imagine, designer handbags are a fantastic example of […]
