Headlines are a fine art. For copywriters, they’re absolutely essential. The most important part of any article or blog post is the headline. Period. So those of us that write copy spend a lot of time sculpting and perfecting our headlines. We also tend to have tips, tricks, and formulae we use again and again. Why? Because […]
Making Money Online
Customer Experience Is Changing in a Big Way. Here’s What Entrepreneurs Need to Know
Customer service is changing really, really fast. And as it does, so are consumer expectations. Companies that don’t keep up are at risk of falling behind. But again, this is happening fast, and it’s a big challenge for smaller companies to adapt and stay flexible. It’s chatbots. You’ve probably seen headlines about them here and […]
This is the One Thing SEO Strategists Accidentally Do Wrong
Are you focusing on SEO to bring traffic to your site — and getting pretty lukewarm results overall? If so, you might be doing something wrong. And this is actually really, really common, especially among entrepreneurs who are relatively new to contemporary SEO best practices. Your targeting might be a little too broad. On the […]
Use This Powerful Type of Content That’s 100% FREE
What if you could get someone to market your brand for free? Like, free influencer marketing, basically. What is that, if not one of the Holy Grails of Digital Marketing? “User generated content” is marketing parlance for people tweeting about your brand, without being paid or incentivised to do so. Think of a fashion instagrammer […]
5 Ways to Amp Up Your Email Marketing And Reach More People
Is your email list just one big blob of names and email addresses? If so, your conversion rates might not be as high as they could be. The thing is, your audience isn’t one big homogenous group. They don’t have the same needs, the same wants, or even the same values, necessarily. There’s a demographic […]
