Sometimes, it’s the little things that can make a big difference. People process images very, very fast. The visual system and the brain are geared toward making sense of visual input, and most of this happens in less than a second. A lot of this processing isn’t something people are consciously aware of. They don’t […]
Making Money Online
What’s Brand Awareness Actually Worth? Here’s How to Find Out.
Brand awareness is a staple of marketing and advertising campaigns, especially on social media. It’s a long game that pays off down the line, as consumers become aware of your brand and start to internalize the idea of it. But how do you measure it? What’s the ROI of a Facebook ad campaign that has […]
This Is What Every Product Page Needs to Make The Sale
Once you’ve brought in web traffic to your online store, your customers are eventually going to end up on a product page. The copy on that page is critically important. It can make or break a sale. But what should you actually include in it? What does one actually write for a web page like […]
Home-Based Local Businesses Must Know About These Critical Changes in Google Search
With little public discussion or knowledge, Google has tacitly started rolling out a new addition to local search — One with big ramifications for local businesses of all kinds that rely on organic search traffic for customers and sales. Google’s calling it the “AdWords Home Service Ad” pack, and it takes up a lot of […]
Looking for Freelancers? Here’s How to Attract Top Talent
Sooner or later, you’ll start running out of time to handle every single aspect of your business. It’s a common problem for affiliate marketers, but it can happen to other online businesses, too. It’s common for solopreneurs to DIY just about everything at first, but you only have so much energy and time. Plus, there […]