For ecommerce, not selling on Amazon is almost unthinkable. The massive online retail platform has a massive hold on consumers and, by extension, small independent retailers. When people need to buy something, they’ll often go directly to Amazon to find it. For brands that sell products online, the majority of their traffic can often come from Amazon […]
Making Money Online
Every Business Needs This One Thing to Succeed – Even Offline Businesses
At this point, it’s pretty clear that just about every business — online or otherwise — needs a website. It’s a 21st century must-have. But there’s another critical thing that you need, and it’s not as immediately obvious. You need an email list. This is just as true for businesses that are totally offline — […]
7 Design Mistakes That Tons of Websites Are Making — And Losing Customers as a Result
Web design is its own profession and its own category. There are tons of professionals out there who specialize in it, specifically, as a service that’s distinct from both web development and general graphic design. It’s about more than just aesthetics, too. It’s also a matter of ergonomics, a “don’t make me think” kind of […]
The 4 Key Pillars of Facebook Ads That Smart Marketers ALWAYS Nail
Ever wondered what kind of things the most successful Facebook ad campaigns have in common? There really are some factors that just about every smart marketer relies on for optimal ad performance. Specifically, the experts over at AdEspresso have identified four key pillars of Facebook marketing. Ads that perform well meet these criteria. For the […]
5 Free Online Design Tools for Creating Eye-Catching Visuals
Professional graphic design isn’t cheap. And when you do find cheap services, they’re usually not that great. For solopreneurs on a limited budget, a graphic designer may be out of reach, at least for now. But what if you don’t really have any design skills yourself? If you’re artistically inclined, you’ve got an advantage. But […]
