Recently, the Content Marketing Institute teamed up with MarketingProfs to conduct an annual research study: B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Sponsored by online video platform Brightcove, this year’s survey was conducted back in June and July. Now, they’ve completed the study, publishing an exciting new set of up to date statistics […]
Making Money Online
Selling an Ebook? Entice Readers and Followers With These 12 Inventive Promotion Ideas
Ebook publishing is an option that people often overlook, but that can be a very profitable way to generate ongoing passive income for yourself. Creating ebooks, along with other information products, can also be a great way to monetize your blog, establish thought leadership, and make a name for yourself as an authority in your […]
Stay Ahead of the Curve With These 4 Hot Social Media Trends for 2018
Throughout 2017, we’ve seen some exciting new developments in the world of social media marketing. Facebook started luring Snapchat users to Instagram, promoting features like Instagram Stories that mirror the functionalities that Snapchat pioneered. Influencer marketing exploded in popularity, becoming one of the hottest and most talked-about marketing channels there is right now. It’s already […]
Does Content Marketing Still Work in 2017? New Research Findings Reveal the Truth
Years and years ago, content marketing was a revolutionary new development in the business world. It was an exciting, innovative new approach that would go on to change the way we think about marketing. Over the course of just a couple of years, content marketing evolved from a fresh new innovation, to the dominant industry […]
Keep Them Coming Back: How to Build Brand Loyalty in a Social Media Following
Every business needs one thing: customers. So naturally, this is a matter of concern for solopreneurs. Sometimes, “customers” are people who buy something that you’re selling them directly. If you’re running an ecommerce shop or offering info products, you want to entice people to buy from you. In other cases, it’s not quite so straightforward. […]
