Love it or hate it, Facebook is still one of the top social media platforms among American consumers. For tons of brands across a wide range of industries, Facebook ads are one of the most profitable options for connecting with the right audiences. With top of the line ad targeting capabilities and affordable starting prices, […]
Making Money Online
This Vital Mindset Shift Paves the Way to Business Success
Are you a mathematically minded kind of person? If not, you could be overlooking a lot of really important information that could impact your business. Growing up, math was always a love-it-or-hate-it thing. Some people take well to numerical information, and it’s something they learn pretty quickly. Some of them even perceive a kind of […]
3 Clever Ways to Repurpose Old Blog Content
Blog content doesn’t have to be a one-and-done deal. Once you’ve published a post, you can get more mileage out of it at a later time. Whether you decide to republish it because it didn’t get much attention the first time around, or you’re adding updates in light of new industry developments or new algorithm […]
The Truth About Social Media KPIs
There are tons of different metrics you can conceivably track on social media, and they vary from platform to platform. But which metrics are actually important? What are your key performance indicators (KPIs), the measurable quantities that actually mean something for the success of your business? You don’t need a whole lot of KPIs — only […]
Don’t Run an Instagram Ad Campaign Without Reading This Quick Start Guide
Owned by Facebook, Instagram is currently the leading social media platform for visual and video content. And through Facebook’s ad creation tools, you can also run ads on Instagram as well. But if you’ve never created an ad campaign on that platform before, there are some things you should probably know about it. One is […]
