Facebook ads could be described as one of the linchpins of digital marketing strategy. They’re incredibly effective when executed well, thanks largely to Facebook’s incredible access to data about its users. But “executed well” is kind of the salient point here. Like any kind of marketing, if you’re doing it wrong, you might not see […]
Sales Optimization & Copywriting
Watch Sales Skyrocket After Using This Simple Psychology Trick
Want your customers to need your product? Make it unavailable for them. It’s funny how people have a tendency to want something as soon as they can’t have it. This psychological “scarcity principle” is a powerful sales tool. By giving the impression that something has a limited supply, you can make your audience a lot more likely […]
Get Better Engagement on Social Media With These 3 Killer Copywriting Frameworks
Creating content for social media can be challenging sometimes. Different platforms call for different approaches and different formats, and it’s not the same as writing copy for a landing page or a sales page. To get engagement, you need great content. But how do you create it? It’s important to consider the specific platform you’re writing […]
This Simple Website Tweak Can Bring a Ton of Conversions
What if one simple — but not so obvious — tweak to your web design could cause a spike in conversions? User experience is important, and one of the biggest factors in that is navigation. People don’t have all day. If they can’t find what they’re looking for fast, they’ll bounce. So intuitive, easy-to-find menus […]
A Massive Traffic Boost Isn’t Always a Good Thing. Here’s Why.
You did it. You finally did it. You went viral. You woke up to a massive spike in traffic. It’s a great feeling, and there’s nothing else like it in the world. You should be proud of yourself. You’ve accomplished something wonderful. But there’s some bad news, and it’s this: At the end of the […]
