Paid advertising is all about the ROI. The goal is to get as much revenue as you can as a result of each advertisement you create and publish, while keeping your total ad spend as low as you can. Facebook ads usually involve a lot of trial and error. You might find yourself experimenting with […]
Sales Optimization & Copywriting
How to Get More Mileage From One Great Content Idea
Every now and again, you’ll come across a great content idea that ends up being a serious blockbuster. The usual approach is generally to focus on creating a comprehensive longform blog post, which can become one of your most important pieces of evergreen content. But why just create one post out of an idea, if […]
3 Smart Strategies for Promoting Great Content
To succeed with content marketing, you need top notch content. This might mean incredibly comprehensive blog posts, well produced videos, or other media like infographics. So having great content is the first step. But ultimately, it’s really only around 20% of the battle. The other 80% is promotion, and that part is even harder than […]
How to Find An Instagram Audience That Converts
Instagram is a great marketing tool, but obviously, there are millions of people using the platform, and not all of them have the same interests. To succeed in using the platform to sell a product, you need to find the right people to target. This depends on what you’re selling. You might be marketing to […]
Get More Sales from Social Media Posts With These 3 Helpful Tools
If you’re a solopreneur, you’re probably creating your own social media posts. If you’re not a copywriter, there’s a learning curve to this. You might be concerned about whether your copy is strong and impactful, whether you’re making any spelling or grammatical errors, or whether your social media posts come across as suitably “professional” to […]
