Generally speaking, restaurants have to manually enter orders that come through third-party delivery services, like Grubhub and Eat24. Sterling Douglass set out to fix that problem. He created Chowly, a product that streamlines the process by integrating the third party services with a restaurant’s existing point-of-sale system. The product was a hit, and today, Chowly […]
Sales Optimization & Copywriting
New to Copywriting? Here’s 5 of the All-Time Best Articles
Writing copy is fine art that takes time to master. It’s not identical with other forms of writing; writing copy is quite distinct from writing something like a thesis paper, a blog post, or a Facebook post. Copywriting is fundamentally persuasive writing, in a really big way. You need to create something with language so powerful, it […]
Getting More Traffic Isn’t Always a Good Thing. Here’s Why…
Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
Avoid These Copywriting Blunders: 3 Commonly Misused Words (Even By Professional Writers)
Everyone makes the occasional grammar or spelling mistake, even professional writers. Sure, there are some that are super common. These include mixups like “you’re/your” and “its/it’s.” A lot of people struggle with these things. But there are also some really common mixups you might be making that are far less well-known. A good example would […]
Which Facebook Remarketing Audience Has the Best ROI? Here’s What One Company Found
If you’re using Facebook ads to promote your business, there are several ways you can segment custom audiences. You could focus on people who’ve engaged with your Facebook page recently. Or, you could target people who subscribed recently to your email list, or who’ve downloaded an ebook from your website. But among these types of […]
