Not getting the results you’d hoped for on Facebook? That’s pretty common — a lot of people see their Facebook conversions drop off over time, and it can get kind of disheartening. Facebook can bring some impressive results, but it takes strategy. You need to continuously test different ideas and develop a data-driven strategy to maximize […]
Sales Optimization & Copywriting
How To Turn Abandoned Shopping Carts into Successful Sales
Old-school 20th century marketing and advertising usually involved casting a pretty wide net. The internet has dramatically revolutionized the entire discipline of marketing, allowing for unprecedented levels of specific audience targeting. These amazing new capabilities have led to the rise of what’s known as “behavioral marketing” — tailoring your marketing messages to the actions that […]
4 Big Problems That Make CTAs Fall Flat (And How To Fix Them)
Both copy and content are ultimately a means to an end: to get the reader to take action. Sometimes, as with upper funnel content marketing, this action isn’t the biggest focus, but it’s still a driving motivator behind marketing as a whole. A strong call to action, or CTA, can make or break your marketing […]
How to Easily Create an Awesome Custom Facebook Cover Photo For Free — No Coding Needed
While Facebook doesn’t give a ton of visual customization options for business pages — unlike MySpace before it, where people ran wild with custom HTML and CSS. But there are still some things you can customize, and one of them is your cover photo. A great Facebook cover photo should appeal to your audience, mesh […]
Most Entrepreneurs Are Missing Out On More Conversions, More Sales, & More Profits. Here’s Why.
You’re already well aware that conversion rate optimization is crucial for your business’s success. You’re probably running tons of A/B tests on lower performing pages, and you may even have transformed some of your least successful pages into some of your biggest sources of sales. But that’s the thing: when people A/B test for CRO, […]
