Are Facebook ads working for your online business? If the answer is “no, not really,” you’re not alone. Tons of companies, from solopreneurs to midsize businesses whose names you might recognize, have the same problem. People aren’t engaging with your ads. Your ROI is terrible, and you might even be losing money. That, of course, defeats […]
Sales Optimization & Copywriting
3 Surprising Ways Emotional Language Can Make or Break Conversions
When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color how someone feels when they read your copy. And how they feel is important. Even in B2B marketing, where numbers, data, […]
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. Good news: it doesn’t have to be that complicated. At its core, copywriting is about writing persuasively. It’s about convincing people […]
In the Age of Audience Targeting, are PPC Keywords On Their Way Out? One Expert Weighs In
In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
