Today there’s a vast consumer marketplace that many people are taking advantage to sell products and services on the Internet. That’s why entrepreneurs choose ecommerce websites. It can be scary setting up a site to sell products, but it’s vital to start somewhere. Many new business owners may not know the process right away, and that’s okay. […]
Sales Optimization & Copywriting
This One Critical Factor is the Key To Emails That Actually Make Sales
Struggling to make any money from your mailing list? You’re not alone. You spend hours trying to craft the perfect messages, only to get lackluster click through rates and hardly any sales at all. It’s just not working. This usually comes down to a copywriting issue, specifically a matter of your strategy. There’s a question […]
10 Inspiring Ecommerce Site Designs That Help Turn Traffic Into Sales
Never underestimate the importance of good web design. It can make or break your conversion rate. And it’s not just a matter of aesthetic appeal. It’s more about user experience (UX). If your site is hard to navigate, and it takes too long for visitors to figure out where to go, they’re not going to […]
Win Over Customers’ Hearts and Minds With This 6 Step Storytelling Strategy
There are only so many stories in the world that can be told. Narrative structure is something that is very deep-seated and intrinsic to human psychological and social experience. You’ve probably heard of Joseph Campbell’s concept of the “Hero’s Journey,” most likely in the context of its influence on Star Wars. Compelling stories follow a few […]
4 Must-Read Tips for Red Hot Ad Copy That Sells
When it comes to advertising, there’s no bigger name than David Ogilvy. He’s a legend in the industry, one of the original mid-20th-century ad men that pioneered the entire industry and discipline of marketing. His advice is always worth paying attention to. He was responsible for tons of super successful ad campaigns in his day. […]
