Content marketing is about more than just squeezing in some SEO keywords, or making your new company’s website look more legit and trustworthy by maintaining a blog that gets updated regularly. You need to make a real connection with your customers and potential customers. And that’s a lot easier said than done. In a world where we’re […]
Sales Optimization & Copywriting
Doing This One Powerful Thing Can Take Shopify Sales to the Next Level
There’s no doubt about it: if you’re interested in giving ecommerce a try, you couldn’t choose a better way than using Shopify. There’s a reason why it’s the leading platform right now for easy but profitable online retail. And what could go better with Shopify than Google Analytics, the perennial must-have for tracking traffic, sales, […]
Planning on A/B Testing a Campaign? Don’t Start Without Doing This First
A/B testing is one of the best ways to get the hard data you need to refine your marketing strategies. When in doubt, test, test, and test some more. But don’t jump into it just yet. Chances are, you’re forgetting something really, really important. Before you even start, you need one really important thing. You […]
How One Company Instantly Got a 21% Sales Increase By Doing This One Simple Thing
What if there was one stupidly easy little thing you could do to get a lot more sales? Conversion rate optimization can take on a number of different forms. There are all kinds of things you can do to make each visitor to your site more likely to make a purchase — or even more […]
Add This One Simple Thing And Watch Social Shares Skyrocket
When it comes to content marketing, social sharing can be the key to getting your brand’s voice out there. A chain reaction of people sharing with their friends — especially if someone influential shares it — is a big part of what makes something go viral. Sure, true virality might be a pipe dream. But […]
