Headlines are a fine art. For copywriters, they’re absolutely essential. The most important part of any article or blog post is the headline. Period. So those of us that write copy spend a lot of time sculpting and perfecting our headlines. We also tend to have tips, tricks, and formulae we use again and again. Why? Because […]
Sales Optimization & Copywriting
This Is What Every Product Page Needs to Make The Sale
Once you’ve brought in web traffic to your online store, your customers are eventually going to end up on a product page. The copy on that page is critically important. It can make or break a sale. But what should you actually include in it? What does one actually write for a web page like […]
7 Design Mistakes That Tons of Websites Are Making — And Losing Customers as a Result
Web design is its own profession and its own category. There are tons of professionals out there who specialize in it, specifically, as a service that’s distinct from both web development and general graphic design. It’s about more than just aesthetics, too. It’s also a matter of ergonomics, a “don’t make me think” kind of […]
The 4 Key Pillars of Facebook Ads That Smart Marketers ALWAYS Nail
Ever wondered what kind of things the most successful Facebook ad campaigns have in common? There really are some factors that just about every smart marketer relies on for optimal ad performance. Specifically, the experts over at AdEspresso have identified four key pillars of Facebook marketing. Ads that perform well meet these criteria. For the […]
5 Great Instagram Posts That Drove Tons of Sales — And What Entrepreneurs Can Learn From Them
Instagram is one of the most powerful marketing channels out there, but it can be tricky to get the hang of it. Reliably driving sales from your Instagram ads is quite the challenge for most people, especially solopreneurs who are relatively new to the world of social media marketing. But if you can get a […]
