Customer acquisition is one of the most critical things for any business. You have to spread the word about your product or service to the right people, or you’ll never make a single sale. But acquiring customers is just the beginning. The real goal isn’t just to get someone to buy something. It’s to keep […]
Sales Optimization & Copywriting
Ready for Cyber Monday? Here’s One Critical Thing Entrepreneurs Forget About the Biggest Online Shopping Day
The fall equinox is behind us now. Our kids are back in school, and the weather outside is slowly getting crisp and cool. It’s autumn. And you know what that means: The holidays are just around the corner. And for entrepreneurs, one of the most important days in the holiday season is Cyber Monday. It’s […]
This Vital Mindset Shift Paves the Way to Business Success
Are you a mathematically minded kind of person? If not, you could be overlooking a lot of really important information that could impact your business. Growing up, math was always a love-it-or-hate-it thing. Some people take well to numerical information, and it’s something they learn pretty quickly. Some of them even perceive a kind of […]
The Truth About Social Media KPIs
There are tons of different metrics you can conceivably track on social media, and they vary from platform to platform. But which metrics are actually important? What are your key performance indicators (KPIs), the measurable quantities that actually mean something for the success of your business? You don’t need a whole lot of KPIs — only […]
These 5 Trends Are Shaping the Future of Ecommerce
Online retail is always changing and evolving, and the future of buying things online may end up looking pretty different from what we’re used to today. With ubiquitous mobile browsing, new innovations like Alexa and Google Home, new developments in the way we use the internet are making their mark on ecommerce. If your online […]
