Google Shopping is a powerful channel for reaching new customers. In fact, it accounts for a surprising 56% of ad spend from retailers. It’s a type of ad called a “product listing advertisement,” or PLA for short. They show up at the top of the page on certain searches with clear commercial intent, putting your […]
Sales Optimization & Copywriting
How to Find the Perfect Dropshipping Niche In Just One Day
Thanks to the power of dropshipping, just about anyone can get into ecommerce. You don’t have to worry about inventory, shipping, logistics, or anything like that. But before you start dropshipping, you need to figure out exactly what you’re going to sell. That’s one of the hardest parts. No one can spoonfeed you the perfect […]
How to Make More Sales with The Power of Consumer Psychology
Ever see something on sale that, for one reason or another, you just didn’t end up buying? Maybe you thought, “Well, I should check AliExpress and see if I can get this cheaper.” Maybe you were a few days shy of your next payday and didn’t want to spend the money yet. Either way, there’s […]
The One Thing Marketing Copy Desperately Needs to Be Successful
Is your ad copy missing something? Chances are, it just might be missing a crucial component that can make or break a campaign. It’s a unique value proposition. Do you have one? Ads and marketing materials need a value proposition. What does your product or service do for your customers? You need something specific. Don’t […]
5 Types of Irresistible Headlines People Can’t Help But Click On
When it comes to content, it’s all about the headline. Seriously. It’s really, really important. If you’re a writer, and you take pride in your work, you might initially have some reservations about the whole “clickbait” thing. But it works. And really quickly, let me just put in my 2 cents about the term “clickbait.” […]
