To succeed with content marketing, you need top notch content. This might mean incredibly comprehensive blog posts, well produced videos, or other media like infographics. So having great content is the first step. But ultimately, it’s really only around 20% of the battle. The other 80% is promotion, and that part is even harder than […]
Search Engine Optimization
The Surprising Truth About the ‘Skyscraper Technique’
Back in 2016, SEO expert Brian Dean introduced the world to a content creation strategy he refers to as the “skyscraper technique.” Ever since then, it seems like you can’t walk three feet in the world of digital marketing without running into that phrase. Everyone’s out there proclaiming the Gospel of the Skyscraper Technique, evangelizing […]
3 Marketing Strategy Mistakes That Can Easily Hold Back an Online Business
Digital marketing has a learning curve, and most people who start an online business don’t come from a professional background that involves that kind of skill set. It can take some trial and error to figure out what you’re doing, and sometimes, you’ll find that different resources and authorities might even recommend totally conflicting things. […]
No Budget? No Problem! How to Grow A Business Without Spending a Fortune
For most people, one of the biggest barriers to starting a business is a lack of capital. That’s part of what makes online businesses so appealing — in most cases, you don’t need a whole lot of capital to get started. For example, starting a niche affiliate site can cost under $50. You just need […]
How To Find the Competition — And (Ethically) Steal Their Content Strategy
Content marketing is huge right now, and there’s a good reason for that: it works. Your own business needs a content strategy, and if you don’t have one, it’s high time you started creating one. Along with keyword research and things of that nature, you’ll need to figure out what kind of content works well in […]
