Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
Search Engine Optimization
Get Tons of Exposure With This Clever Google Technique
Guest posting on other websites is a great way to get more eyes on your brand, while picking up useful backlinks in the process to improve your SEO. But how do you find sites that allow guest authors? There are a few strategies people use for this, but blogger and marketing smartypants Glen Allsop of […]
Most Entrepreneurs Are Missing Out On More Conversions, More Sales, & More Profits. Here’s Why.
You’re already well aware that conversion rate optimization is crucial for your business’s success. You’re probably running tons of A/B tests on lower performing pages, and you may even have transformed some of your least successful pages into some of your biggest sources of sales. But that’s the thing: when people A/B test for CRO, […]
3 Simple Tricks For Figuring Out Exactly What an Audience Wants
While your customers’ search queries are important for on-page and off-page SEO, that’s far from the only way that this data comes in handy. With tens of thousands of searches happening every second, Google has access to vast amounts of data. Keyword research tools aren’t the only way you can find information about what your […]
Get an Edge With These 2 Tools That Reveal Competitors’ Secrets
Unless you’ve chosen a niche with extremely low competition (and if you have, are you sure there’s actually a market there?)… You probably have at least one or two competitors — especially when it comes to SEO. Organic search traffic can be a great source of leads and sales, but how much traffic is your […]
