If you’re selling a service — whether as an individual contractor, or as a small agency — you may find yourself spending a bit too much time seeking out new clients. What you really want to do, is have your clients come to you. You need a lead generation strategy. Depending on your target audience, […]
Search Engine Optimization
How One Blogger Beat Out Huge Competitors and Dominated His Niche
Ever had a niche idea that seemed great at first, but then you did some research and realized you had tons of heavy competition from big websites with a lot of money and resources? But just because you’re facing heavy competition, it doesn’t mean you can’t succeed. This is true even when it comes to […]
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still relevant months and even years after it’s published. But sometimes, you can benefit from being timely instead. This is where “newsjacking” […]
This One Big Mistake Can Tank a PPC Campaign
Not seeing the returns you were hoping for on your PPC campaigns? There’s a chance you might be focusing on the wrong metrics. As with nearly every online marketing channel, PPC campaigns involve multiple factors you can measure to try to quantify results. But just as there are vanity metrics on social media, some PPC […]
The Future of Online Advertising: The Game-Changing Trend Smart Entrepreneurs Should Know About
At the recent Code Conference at the Terranea Resort in California, venture capitalist Mary Meeker presented her annual Internet Trends Report. Considered Silicon Valley’s most anticipated slide deck of the year, this perceptive analysis of current trends can be richly informative for entrepreneurs and marketers. One of the biggest game changers coming down the pipeline […]
