The Internet is a fast-moving and ever-changing landscape. Two years is a long time here, and for digital marketers, it’s essential to keep up with all of the latest developments. And arguably, no facet of digital marketing changes faster than SEO. What worked three or four years ago is often woefully outdated today, and Google is constantly […]
Search Engine Optimization
SEO in 2017: Here’s 6 Easy Tips for Building Links That Actually Matter
Link building is hard, and over the years, it’s continued to become even more challenging. As Google’s algorithm changes have made it harder for blackhat SEOs to “game the system,” whitehat link building has become more difficult, especially for small websites. In fact, getting links is probably the hardest part of SEO. But not all […]
3 Smart Ways to Decrease High Bounce Rates
When people visit your website, do they stick around? If not, it’s time to do something about it. Bounce rate — the percentage of people who leave immediately after landing on a page on your website — is a big deal for marketers. A high bounce rate can clue you in to something that’s either […]
5 Secrets to Getting a Site into the Google Featured Snippets
If you’ve done a Google search recently — which you have, unless you live under a rock — you’ve probably noticed the featured snippets at the top. This feature was added relatively recently. You’ll get an answer to your questions right there on the search results page, taken from one of the top results in […]
Marketer Ranked #1 for an Ultra Competitive Keyword in Just 3 Months..Find Out Exactly What He Did
SEO is largely a zero sum game. It’s just part of how it works. For any given search query, only ten pages can rank on the first page. While results are customized for individual users to some extent, it’s still an incredibly competitive landscape. For solopreneurs, trying to get your pages to rank can feel […]
