It’s easy to make mistakes when you’re new to digital marketing. Even if you have a marketing degree, digital changes so fast that there’s a lot that they don’t teach you in school. There’s still an initial learning curve, though you’re ahead of the game if you’re already educated about marketing theory and general principles. […]
Search Engine Optimization
This is the One Thing SEO Strategists Accidentally Do Wrong
Are you focusing on SEO to bring traffic to your site — and getting pretty lukewarm results overall? If so, you might be doing something wrong. And this is actually really, really common, especially among entrepreneurs who are relatively new to contemporary SEO best practices. Your targeting might be a little too broad. On the […]
This Fantastic Online Tool Helps Entrepreneurs Find Out Exactly What Customers are Looking For
When you’re creating a marketing strategy for a small online business, like a Shopify store or an affiliate niche review site, it helps a lot if you know what your audience wants. This is especially true for content marketing. From the “just browsing” phase at the top of the sales funnel, to the eventual purchase […]
2 Ways to Stand Out With Content That Can’t Be Found Anywhere Else
These days, link building is all about outreach. Over time, we’ve seen an ongoing trend: there have been fewer and fewer ways to “DIY” your own backlinks. The best way to get them is to earn them. Earned editorial links are what you should be aiming for. That’s not to say you shouldn’t actively reach […]
No Budget? No Problem! How to Get Eyes on Content Without Spending a Penny
They say you have to spend money to make money. And in most cases, that’s true. If you’re a solopreneur on a shoestring budget, you’re facing an uphill battle when it comes to content marketing. Not only are you probably creating the content yourself, but you also need to find ways to get it in […]
