Google Shopping is a powerful channel for reaching new customers. In fact, it accounts for a surprising 56% of ad spend from retailers. It’s a type of ad called a “product listing advertisement,” or PLA for short. They show up at the top of the page on certain searches with clear commercial intent, putting your […]
Search Engine Optimization
Extra Traffic Could Actually COST A Website Money. Here’s How to Fix It.
Entrepreneurs usually think of more web traffic as a good thing. Sure, it depends on the context. Not all traffic converts well, and you could attract tons of visitors and not make a single dime off them. Even if you’ve got ads on your blog, you need Buzzfeed levels of traffic these days to make […]
5 Kinds of Powerful Social Proof That Earn Audience Trust
People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select individuals that a person trusts when it comes to things like product recommendations. Word of mouth is a powerful thing indeed. […]
How to Start Dominating a Competitive Market
Heavy competition tends to scare off smaller players, like affiliate marketing solopreneurs. But the thing with competition is that if it exists, it means there’s money in that particular niche. Otherwise, there wouldn’t be so many people vying for dominance. Yet it also makes it hard to break in if you’re new and your budget […]
This Website Problem Is Lurking in the Shadows and Killing Traffic. Here’s How to Fix It
How good is your content, really? Is it really “high quality?” Even if you’ve put a lot of time, effort, and money into a lot of it, there’s a chance that somewhere on your website, some older, subpar content is lurking in the shadows. Maybe you’ve gotten a lot better at writing over time, and […]
